Opinion Essay

Opinion Essay


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Advertisement Analysis Essay Writing Guide

Advertising plays a huge role in modern life. It interrupts TV and radio programms, decorates (or defaces) the sides of buildings and sometimes it seems like it’s the main function of the internet. It’s estimated that over $450 billion is spent on advertising every year, nearly a third of it in the United States alone.

The advertising industry hasn’t always been measured in US dollars either, because it’s old; Roman sesterces used to pay for quite a lot of it (both political and commercial advertising materials have been found in the ruins of Pompeii) and archaeologists have discovered ancient Egyptian posters that they think were advertisements.

With all this history and money involved it’s no wonder that advertising is a much-discussed subject, and a common essay topic is the analysis of an advertising campaign. Most essay writers aren’t advertising professionals though, so what’s the best way to go about it?

Introduce the product or service being advertised

It doesn’t matter if it’s an insurance company, a political party or a new brand of salad dressing; don’t assume that your reader has heard of it. Make sure to give a short history, a description (and perhaps how it compares with some competitors) and an idea of its market share.

Discuss who the advertising is aimed at

It’s almost impossible to make an advert that’s going to appeal to everyone, unless you’re selling a tree that money really does grow on, so every advert has a target audience. The target audience will influence its style, so in turn the style can be used to work out the target audience. For example an advert that uses skateboarding images is aimed at teenagers; an offer of payday loans is aimed at people who can’t manage money and don’t look like learning any time soon.

Estimate how popular the advert has been

This used to be quite difficult to work out. Often it was a matter of seeing how many people bought a newspaper that the advert was in (or watched a TV programme that it interrupted) and guessing what percentage paid any attention. Now, though, the internet makes it much easier to track. Popular adverts, especially if they’re amusing, often go viral. When this happens social networking sites like Facebook and YouTube make it easy to see how often they’ve been viewed and forwarded. Just make sure it’s not being forwarded with a tag that says “Look at this dumb advert LOL!”

You can also look at the history of similar adverts, if any exist, as well as new techniques or media that have been pioneered. Before you start adding these refinements, though, make sure you’ve covered these three basics thoroughly.

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Opinion Essay – Advertising

in Sonstige , geschrieben von unbekannt

Everyone, everywhere, anytime. A normal person, who lives in a huge city like Vienna, is y a „victim“ of advertising many times a day.  On the way to school, to work, while relaxing in front of the television;  isn’t that shocking? Advertising is the process of attracting the public, especially by paid announcements. It is the medium to make customers aware of a product or service. For example, you might invent and produce the greatest toy in the world but how would anyone know something about it unless you told him? A lot of unknown companies could only grow up so fast and successfully, because they used the internet or other medias to present (advertising) their product in the whole world. „Sex sells“ is one of the most famous quotations related to this topic.

But, is this really true? Do we really need so much advertising with half naked models in front of it? Wouldn’t it more convincing, if the ad would inform the consumers about the product than praise it with any kind of sex. I don’t even think the Internet would exist the way it does nowadays,  if there were not so much advertising. The World Wide Web represents the largest and cheapest way to reach a huge crowd of people.  
I completely agree with the quotation, that our environment is overfilled with advertisement posters and jingles. But the thing that annoys me more than the quantity of advertising is the way they do it. I really hate the most of these stupid television commercials.  In some cases I would not refrain from buying a product because of its quality or price, but rather because of the way it was advertised.
In spite of the fact that advertising can be very annoying – for example interrupting an exciting movie or popping-up over the website – I would say, that advertising is very important for our life and society because it „can“ transmit important informations about new products or services. And I can imagine that in the future there will be more ads, because the technology to present products will be more advanced. But my opinion is, that the consumers should be able to regulate the advertising given to them.  For example, by blocking the ads in the internet or disabling the interruption in movies.

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